SFINE’s founder and chief executive officer (CEO) is Jack Fishstrom, who has been concerned with healthy eating, nutrition, and personal well being since high school and realized that the student staples of soft drinks and potato chips were not good choices. He applied his Smile Food System to his personal food selection for many years before deciding to share it with everyone else in 2021. He has been studying and practicing healthy living, ecology, and mindfulness for decades. He shops for groceries carefully, cooks passionately, and keeps active daily. He has worked continually most of his life at a variety of different jobs, from mowing lawns and mixing paints, to washing dishes at a summer camp and scooping ice cream (5 cents a scoop) at Thrifty Drug Store. He has been a waiter, a furniture deliverer, and a candy-store clerk. His favorite job was separating pine needles from their branches, for later weighing, for 8 hours daily to support a silviculture research study. His longest-running job has been teaching at the University of Michigan since 1992.
In addition to being a health enthusiast, Jack is a filmmaker and an author. In 1998, he started production of an independent feature film, Voices, which he wrote and directed. The film premiered at the Michigan Theater in November 2000 and is available on YouTube. He is the author of a comprehensive writing textbook, Technical Communication for College and Career: How to Write in Academia, Business, Engineering, Research, Science, and Technology. Organized into five major parts, the book covers these essentials: delivering just the right document, writing elegant prose, fulfilling your communication purpose, persuading your reader, and mastering important genres. In addition, five appendices cover equally valuable topics: common composition mistakes; resumes, job cover letters, and thank-you notes; formatting essentials; conference posters; and oral presentations and projection slides. Using diverse examples of classic technical documents Jack explains—in a cheerful and sometimes cheeky style—how to write technical documents and design visual elements for scientific and technical explanation. The book, available in paperback and e-book, is ideal for college students and aspiring professionals honing their non-fiction writing skills for academia, business, engineering, research, science, and technology.
Jack’s writing portfolio includes hundreds of non-fiction items, such as proposals, environmental impact statements, public outreach materials, remedial designs, style guides, legal testimony, newsletters, magazines, software documentation, and published journal articles. In addition to his university teaching, he is a licensed attorney, small-business owner, and consultant to engineering, legal, and medical organizations. He earned a BA in Philosophy from the University of California, Berkeley, magna cum laude, followed by an MA in Telecommunication Arts from the University of Michigan, and a JD from the University of Toledo, cum laude. He serves as an instructor or consultant to private companies; business, engineering, and medical schools; and several advanced national research centers. His communication objective is “making complex clear,” and the Smile Food System arises from that principle perfectly. His communication and consulting website is www.apexpersuasion.com. In his free time, he meditates, gardens, exercises, reads, cooks, travels, and does absolutely nothing, as often as possible.
Jaime L. Pula, PhD, RDN, is a consulting nutritionist and health innovator for SFINE. She is the Founder and Chief Wellness Officer at Art of Health Sciences™ and the author of Rise Above: A Playbook On How-To Keep Energy Flowing. She serves as a fractional health and wellness executive with a mission to nourish bodies, minds, souls, and spirits – to prevent and reverse disease, while healing people across the globe.
Dr. Pula founded the clinical development of Art of Health Sciences™, an innovative behavior change formula using both the sciences and the arts, coupled with best practices and tailorization—to create, enhance and sustain healthy outcomes. Her specialty is educating people for awareness in a way that is so obvious they are motivated and committed. As a catalyst for healthy lifestyle behavior change, she guides people to better physical and mental health.
Dr. Pula attended Montclair State University to become a Registered Dietitian Nutritionist (RDN) and holds an MS in Cardiac Rehabilitation and Exercise Science from East Stroudsburg University. She received her PhD in Health Sciences from the School of Health and Medical Sciences at Seton Hall University.
As a Member of the Board of Directors at the Mental Health Association as well as the tri-founder of Team De-Stig under the umbrella of Thrive Morris, the Health & Wellness Committee at the Morris County Chamber of Commerce, in New Jersey, she spearheads the crucial initiative of combating stigma associated with mental health conditions–to raise awareness, provide education, take action, and empower members to better serve our communities.
Keep your energy flowing and order a copy of Rise Above: A Playbook On How-To Keep Energy on Amazon NOW! at: https://www.amazon.com/dp/B0BFTWJGVW
Watch a video with highlights to learn more about ‘Rise Above’ at: https://vimeo.com/755620185
Check out her website at: www.artofhealthsciences.com.
She enjoys connecting on LI at: www.linkedin.com/in/drjaimelpula001/.
IG: @dr.pulahoops
IG: @artofhealthsciences
FB: dr.pulahoops
FB: Jaime Pula
Twitter: @RiseAboveBook
Elizabeth Foot is a communications manager for SFINE. As a graduate student at the University of Michigan’s School of Public Health, she studies nutrition and dietetics, en route to becoming a registered dietitian. With a long-standing interest in eating well-balanced meals and living sustainably, Elizabeth is excited to be creating content for SFINE to increase awareness around the benefits of using a quick, simple, and mobile-enabled analysis of food as provided by the Smile Food System. She likes seeing people taking steps to eat sufficient fiber and protein, while managing their sugar consumption.
Prior to coming to SFINE, Elizabeth worked in New York as a marketing associate for a fertility insurance company. Always an advocate, she has volunteered with the Eating Disorder Coalition and the Multi-Service Eating Disorder Association, and currently she writes for The BALANCE Center in New York. Elizabeth graduated from Hamilton College in 2020 with a bachelor’s in Public Policy. In her free time, she can be found running, baking, and reading.